Radio Advertising Down

The Radio Advertising Bureau has released second quarter advertising data for the industry, and the numbers are glum.  Revenues were down 22% compared to the second quarter of 2008.  The only bright spot in the report is in the area of digital revenues; that number was up 9% from a year ago.

I believe radio advertising is just fine, the focus has to be on the new mediums, Internet radio and Spanish radio stations. I am convinced that the Hispanic marketing is in it’s infancy and people are unaware of the strength of it.